UNDERSTANDING THE B2B CUSTOMER PERSONA

Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges.Key compon

From accounting and IT to marketing and HR, business services help reduce costs across all sectors. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.Understanding Business ServicesBusiness services refer to support functions offered by individuals or firms to help other companies st